Once it crosses a critical threshold, your account gets blacklisted. When your bounce rate grows, your sender reputation falls. High bounce rates are usually indicative of spammers, which is why ESPs don’t treat users with high bounce rates kindly. Reason 2 : It reduces hard bouncesĪ hard bounce is an email that returns to the sender because the recipient doesn’t exist, i.e., the email address is invalid. Pro tip: verify your email list once every two months. If you don’t verify email lists regularly, in a year, the 22.5% bounce rate will exceed the acceptable bounce rate tenfold, and your sender reputation will take a real hit. Most often, it’s because people change companies, and their corporate email addresses you have on your list get deactivated. That’s not your fault this happens naturally due to various external reasons. Yearly, 22.5% of email addresses become invalid. Reason 1 : It helps keep your email lists fresh If you doubt why you need to check email validity, let me show you why email verification matters and why ignoring it when doing email marketing can lead to catastrophic campaign issues that will take weeks to resolve. Why you shouldn’t skip email verification No luck with email guessing? Sign up to find pre-verified prospects for your business. While all email checkers are slightly different depending on the features and the number of email addresses you can validate per month, they are all very easy to use. The best way to check if an email address is valid is by using email verification software that can help you validate email addresses with a couple of clicks. But beware, even though this method is quite accurate, it’s cumbersome and risky for your infrastructure. You can ping the mail server and ask whether the address is valid with the help of such tools as PuTTY or Telnet. If you have only a few email addresses to check – this method may work for you, as it won’t damage your domain reputation. These days, people mention their email addresses everywhere on the internet – be that their website or social media networks. Of course, this method won’t show you if an email address is fake, but it might tell you if it’s valid. The solution to it is to use a dummy account and send a test email from it. When you send an email to a fake or invalid email address, it will bounce back, and you’ll receive a message that your letter wasn’t delivered or the address wasn’t found.īut remember that using this method frequently might increase your bounce rate, damage your sender reputation, get you added to spam lists, and mess up your metrics. This tactic is the most straightforward one, but we suggest you not use it if you have many emails to check. Method 1: Send a test email to the address There are many ways you can check if an email is valid, though some are not as effective as the others, and some may be convenient if you have a few emails to check only. How to verify an email address with 4 easy methods Depending on the result, an email gets one of the email verification statuses, usually “valid,” “invalid,” and “unverifiable” (often marked by green, yellow, and red colors) Sometimes, validation also implies checking any additional information that comes with the lead’s email or checking the source of that lead. The most common are the syntax, domain, catch-all, and MX record checks, as well as email address ping (you will read about them in detail further on in the article).Įmail validation is the final result of the email verification process that’s provided to the user. Every email verifier, either bulk or single, performs (or is at least supposed to) multiple steps of the verification process. A valid email is the one that can receive messages from other senders. Online, in every blog and on every website, people use verification and validation interchangeably however, the correct definition is slightly more precise.Įmail verification is the process of checking an email address for being existent and active, aka valid. If only you knew how much time and effort it took me to find out the exact difference between these two. What is email verification (and how is it different from email validation) Why you shouldn’t skip email verification.How to verify an email address with 4 easy methods.
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